Dr Janetius is currently working on this topic and the research
Organizations have their own culture, rituals, values and attitudes. It is the collective programming of the mind that distinguishes the members of one organisation from others. It is the social system of complex sets of human relationships, interacting in many ways. Change and innovation could be defined as the ability to describe and develop new products and services and deliver them to market Innovation can be directly linked to a company’s ability to generate value and growth. Good DNA stimulates very good innovation and change in any organization. Organizations that fail to plan for, anticipate, and accurately adapt to changes are likely to not be able to survive.
The three main Bases of OrgDNA
1) Structure and Decision Making
v What does the organizational hierarchy look like?
v How are the lines and boxes in the organization chart connected?
v How many layers are in the hierarchy, and how many direct reports does each layer have?
¨ Who decides what?
¨ How many people are involved in a decision process?
¨ Where does one person’s decision-making authority end and another’s begin?
2) Rewards, Benefits and self-satisfaction
¨ What objectives, incentives, and career alternatives do people have?
¨ How are people rewarded, financially and non-financially, for what they achieve?
¨ What are they encouraged to care about, by whatever means, explicit or implicit?
¨ Are people satisfied in anyway?
¨ Is there any fulfilment or chances of fulfilment in the org?
3) Communication, Respect and Dignity
¨ How information communicated?
¨ How are activities coordinated, and how is knowledge transferred?
¨ How are expectations and progress communicated?
¨ Are the members respected or considered just employees?
¨ Do employees feel their dignity is safeguarded?
¨ How is information transferred from the people who have it to the people who require it?
Corporate Gene-Therapy: Unlike biological DNA, organizational DNA can be reengineered. Reengineering an organization’s DNA requires the purposeful rewiring of the various factors that constitute the culture and DNA, which the author calls Corporate Gene Therapy.